Ilma Nur Chowdhury

Ilma Nur Chowdhury


Accepting PhD Students

PhD projects

Ilma is interested in supervising research students in topics linked to the ones stated below. Ilma specialises in longitudinal and multiple case study-based qualitative research designs (utilising interviews/ focus groups/projective techniques/laddering/delphi technique).


Transformative service research (vulnerable customers, BoP customers, digital healthcare)

Corporate Digital Responsibility

Social innovation

Practices that can help meet Net-Zero targets in organisations and their suppliers

Service management in emerging markets

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