Personal profile

Overview

Jack Coffin researches and teaches in the Department of Materials at the University of Manchester.

He uses marketing and consumer research to protect and promote the interests of all animals, including humans.

He teaches on a range of BSc and MSc courses in the Fashion, Business, and Technology (FBT) group. He also supervises a number of PhD and dissertation students. His teaching focuses on fashion consumer behaviour and its application to strategic marketing and branding. However, it certainly might be said that he learns more about style from his students!

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