Personal profile
Biography
I am a Reader (Associate Professor) in Fashion Education and Social Value in the Department of Materials, where I lead on curriculum innovation, civic engagement, and graduate futures in fashion business education. I currently serve as Discipline Head of Education for Fashion Business and Technology, shaping strategy and quality in teaching, learning, and student experience.
My research and scholarship focus on sustainable supply chains, digital transformation, and the social value of fashion education. I am Principal Fellow of the Higher Education Academy and a Fellow and elected Council Member of the Textile Institute.
Key projects include:
- Back to Baselines, a UKRI-funded project reframing Lean as a collaborative learning system to prepare UK textile manufacturers for digital and green transformation.
- Making Net Zero Happen, a Pathfinder short course developed with industry partners and Flexible Learning at Manchester, advancing professional education in fashion and textiles sustainability. https://www.manchester.ac.uk/study/online-blended-learning/campaigns/net-zero-textiles/
- Ongoing sector leadership through the Textile Institute, UKFT, Textile Centre of Excellence and collaborative initiatives with industry partners.
I am author of Digital Fashion Business: Technology and Innovation across the Fashion Industry (Routledge, 2024) and Artificial Intelligence in the Fashion Business: Transforming the Industry through Sustainable Innovation (forthcoming, 2026).
Prior to academia, I worked for 18 years in global sourcing and supply chain leadership roles, primarily with Marks & Spencer and international partners, where I specialised in sustainable systems approaches, technical innovation, and early adoption of CAD/CAM and PLM technologies.
My career now combines industrial expertise, pedagogical innovation, and civic purpose to advance the role of fashion and textiles education in addressing global challenges of sustainability, equity, and future skills.
Education/Academic qualification
Doctor of Education, A learning architecture: how PLM drives innovation in the curriculum and pedagogy of fashion business education , The University of Huddersfield
Award Date: 22 Aug 2019
Master of Education, The University of Huddersfield
Award Date: 29 Jun 2012
Bachelor of Science, UMIST
Award Date: 12 Jul 1991
External positions
External Examiner , Manchester Metropolitan University (MMU)
31 May 2018 → 30 Aug 2022
Areas of expertise
- LB2300 Higher Education
- TS Manufactures
- H Social Sciences (General)
Research Beacons, Institutes and Platforms
- Digital Futures
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 12 Responsible Consumption and Production
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SDG 13 Climate Action
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SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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A Novel TAM-Based Model for the Widespread Adoption of Fashion Pattern Construction Innovations (TAM-FPCIs)
Al Houf, H., Gill, S. & Conlon, J., 27 Jun 2025, The Future of Education 15th Edition 2025. Filodiritto Publisher , 11 p. (The Future of Education Conference Proceedings).Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review
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Game Changers: Engaging Communities in Experiential and Service Learning.
Pressdee, L., Benstead, A. & Conlon, J., 7 Jul 2025, (Unpublished).Research output: Contribution to conference › Abstract › peer-review
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Game Changers: Community-Based Experiential Learning for Sustainable Futures
Pressdee, L., Benstead, A., Conlon, J., Pugliese , M. S. & Boffelli, A., 25 Jun 2025, (Unpublished).Research output: Contribution to conference › Paper › peer-review
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Novel Educational Tool to Advance Current Fashion Pattern Construction Practices: A Theory-Based Design Process and Learner-Centric Pilot Evaluation
Al Houf, H., Gill, S. & Conlon, J., 27 Jun 2025, The Future of Education 15th Edition 2025. Filodiritto Publisher , 11 p. (The Future of Education Conference Proceedings).Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review
Open Access -
A Novel Instructional Design Model for Developmental Researchers and Instructional Design Practitioners in Pattern Construction Open Education
Al Houf, H., Gill, S., Conlon, J. & Hayes, S., 15 Aug 2024, In: Evolutionary Studies in Imaginative Culture. p. 1674-1695 21 p.Research output: Contribution to journal › Article › peer-review
Open Access
Prizes
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Nigel Slack Teaching Innovation Award EurOMA 2025 - Runner up
Pressdee, L. (Recipient), Benstead, A. (Recipient), Conlon, J. (Recipient), Pugliese , M. S. (Recipient) & Boffelli, A. (Recipient), 20 Jun 2025
Prize: Prize (including medals and awards)
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The Best Conceptualisation Paper Award
Al Houf, H. (Recipient), Conlon, J. (Recipient), Gill, S. (Recipient) & Hayes, S. (Recipient), 2 Jul 0006
Prize: Prize (including medals and awards)
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