Personal profile
Overview
Dr. Jo Cartwright is a lecturer in Marketing and Branding in the School of Materials and teaches on a number of units on the BSc fashion business programmes and also supervises MSc dissertation students. She also supervises PhD students in the field of retailing and marketing.
Jo Has recently achieved her PhD from The University of Manchester having focused on Women's consumption of retailer Christmas advertising as the basis of her thesis. Prior to working here Jo had many years of industry experieience. Her area of research has developed from extensive commercial work in the field of marketing, advertising and branding.
Jo is also interested in the field of ageing and consumption and is seeking to develop her work in this field.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure
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- 1 Similar Profiles
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Building a Student Community in a Virtual Environment: A Reflective Journey
Studd, R., Parker-Strak, R., Benstead, A. & Cartwright, J., 23 Jun 2021, Management, Knowledge and Education (MKE) Conference 2021, British Academy of Management. British Academy of ManagementResearch output: Chapter in Book/Conference proceeding › Conference contribution › peer-review
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Consumers' emotional responses to the Christmas TV advertising of four retail brands
Cartwright, J., Mccormick, H. & Warnaby, G., 1 Mar 2016, In: Journal of Retailing and Consumer Services. 29, p. 82-91 9 p.Research output: Contribution to journal › Article › peer-review
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Analysing Consumers’ Emotional Response to Christmas Fashion TV Advertising: A three year longitudinal study
Mccormick, H. & Cartwright, J., Dec 2014, host publication.Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review
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Analysing consumer’s emotional response to Christmas fashion TV advertising: A three year longitudinal study
Cartwright, J. & Mccormick, H., Dec 2014, host publication.Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review
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Fashion retailing – past, present and future
McCormick, H., Cartwright, J., Perry, P., Barnes, L., Lynch, S. & Ball, G., Dec 2014, In: Textile Progress. 46, 3, p. 227-321 95 p.Research output: Contribution to journal › Article › peer-review
Thesis
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Examining the consumption of advertising through a female lens: a 3 year study of retailer Christmas TV advertising
Cartwright, J. (Author), Mccormick, H. (Main Supervisor) & Quinn, L. (Co Supervisor), 10 Oct 2018Student thesis: Phd
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