Research output per year
Research output per year
Search results
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2016
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Cartwright, J., Mccormick, H. & Warnaby, G., 1 Mar 2016, In: Journal of Retailing and Consumer Services. 29, p. 82-91 9 p.Research output: Contribution to journal › Article › peer-review
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2014
Analysing Consumers’ Emotional Response to Christmas Fashion TV Advertising: A three year longitudinal study
Mccormick, H. & Cartwright, J., Dec 2014, host publication.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Analysing consumer’s emotional response to Christmas fashion TV advertising: A three year longitudinal study
Cartwright, J. & Mccormick, H., Dec 2014, host publication.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Fashion retailing – past, present and future
McCormick, H., Cartwright, J., Perry, P., Barnes, L., Lynch, S. & Ball, G., Dec 2014, In: Textile Progress. 46, 3, p. 227-321 95 p.Research output: Contribution to journal › Article › peer-review
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The Influence of Hedonic and Utilitarian Motivations on Mobile Device Behaviour
Mccormick, H., Cartwright, J. & Rowland, K., Oct 2014, host publication.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review