Joanna Cartwright

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2014

Analysing Consumers’ Emotional Response to Christmas Fashion TV Advertising: A three year longitudinal study
Mccormick, H. & Cartwright, J., Dec 2014, host publication.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Analysing consumer’s emotional response to Christmas fashion TV advertising: A three year longitudinal study
Cartwright, J. & Mccormick, H., Dec 2014, host publication.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
The Influence of Hedonic and Utilitarian Motivations on Mobile Device Behaviour
Mccormick, H., Cartwright, J. & Rowland, K., Oct 2014, host publication.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Research output