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Joanna Cartwright
Dr
Lecturer in Fashion Marketing and Brand
,
Fashion Business Technology
https://orcid.org/0000-0002-5293-6762
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Research output
(5)
Thesis
(1)
Similar Profiles
(6)
Supervised Work
(1)
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Research output
3
Conference contribution
2
Article
Research output per year
Research output per year
2 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
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Article
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2016
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Cartwright, J.
,
Mccormick, H.
&
Warnaby, G.
,
1 Mar 2016
,
In:
Journal of Retailing and Consumer Services.
29
,
p. 82-91
9 p.
Research output
:
Contribution to journal
›
Article
›
peer-review
Advertising
100%
TV
100%
Consumers
100%
Brand
100%
Attitudes
28%
2014
Fashion retailing – past, present and future
McCormick, H.
,
Cartwright, J.
,
Perry, P.
,
Barnes, L.
,
Lynch, S.
&
Ball, G.
,
Dec 2014
,
In:
Textile Progress.
46
,
3
,
p. 227-321
95 p.
Research output
:
Contribution to journal
›
Article
›
peer-review
Fashion
100%
Information and Communication Technologies
50%
Information
50%
Specific Industry
33%
Commerce
33%