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Joanna Cartwright
Dr
Lecturer in Fashion Marketing and Brand
,
Fashion Business Technology
https://orcid.org/0000-0002-5293-6762
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Research output
(5)
Thesis
(1)
Similar Profiles
(6)
Supervised Work
(1)
Research output
3
Conference contribution
2
Article
Research output per year
Research output per year
2 results
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Publication Year, Title
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Article
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2016
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Cartwright, J.
, Mccormick, H. & Warnaby, G.,
1 Mar 2016
,
In:
Journal of Retailing and Consumer Services.
29
,
p. 82-91
9 p.
Research output
:
Contribution to journal
›
Article
›
peer-review
TV
100%
Consumer Perception
100%
Advertising Communication
100%
UK
100%
Self-Perception
100%
2014
Fashion retailing – past, present and future
McCormick, H.,
Cartwright, J.
, Perry, P., Barnes, L., Lynch, S. & Ball, G.,
Dec 2014
,
In:
Textile Progress.
46
,
3
,
p. 227-321
95 p.
Research output
:
Contribution to journal
›
Article
›
peer-review
Commerce
100%
Global Strategy
100%
Self-Service
100%
Progression
100%
Retail Market
100%