I am the Director of the Masood Entrepreneurship Centre (MEC); a leading centre of enterprise/entrepreneurship education that has developed a highly regarded suite of taught programmes and activities that encourage students across the University of Manchester to have the confidence to develop innovative ideas.

Before joining the Centre, I spent most of my career working in advertising and marketing and I’m a Chartered Member of the Institute of Marketing. I have also established and managed a number of companies. I have a strong connection to the Manchester region and for over a decade was a senior member of the team at Trafford Park Development Corporation, which over a 10 year period attracted private sector investment of £1.7billion. I have a science and technology background with undergraduate and postgraduate degrees in Chemistry.

My particular interests are in the applied areas of enterprise and entrepreneurship learning, business start-up, business innovation and customer-led marketing.