Harris, L. C. &
Piercy, N. F.,
3 Jan 2015,
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. Ford, J. B. & Honeycutt, Jr., E. D. (eds.). Cham, Switzerland:
Springer Nature,
p. 457 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review