Lloyd C Harris

Lloyd C Harris



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  • 2015

    Identifying the Barriers to Market Orientation: British Retail Companies

    Harris, L. C. & Piercy, N. F., 3 Jan 2015, Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. Ford, J. B. & Honeycutt, Jr., E. D. (eds.). Cham, Switzerland: Springer Nature, p. 457 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review