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Louise Luxton


Personal profile


Dr Louise Luxton joined the Politics Department at the University of Manchester in August 2023 as postdoctoral Research Associate working with Dr Rosalind Shorrocks (UK Lead Investigator) on the Horizon Europe funded project UNTWIST: Policy Recommendations to Regain the "losers of feminism" as Mainstream Voters. The project is a collaboration between institutions in Spain, Germany, Hungary, Denmark, Switzerland, and the UK, and explores the ways in which right-wing populist actors may be acting as niche parties, twisting the needs of citizens at the margins in relation to sex and gender. It seeks to provide policy recommendations to empower mainstream parties to improve their representation of citizen’s gender-based needs and interests.

In her own research, Louise focuses on questions relating to gender, political communication and party politics in comparative perspective. She uses a range of quantitative and qualitative methods, primarily utilising computational text analysis techniques to analyse political actors' communication on gender-based issues. She also focuses on party issue competition and strategic issue communication in the European context, with a particular interest in the communication strategies of small parties.

She was awarded a PhD in Media, Culture and Heritage from Newcastle University in 2023. Her thesis utilised innovative text analysis techniques to investigate the issue concerns and communication strategies of European women's parties in election manifestos, news media, and social media.

Methodological knowledge

Mixed-method text analysis; Text-as-data; Survey design; Focus groups and interviews

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality

Education/Academic qualification

Doctor of Philosophy, Media, Culture, Heritage, Newcastle University

Areas of expertise

  • JA Political science (General)
  • Gender and representation
  • Political Communication
  • Party politics
  • Text analysis


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Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
  • Women, Gender, Feminism: Status, Scholarship, and Advocacy

    Gallagher, M., Luxton, L. & Padovani, C., 30 Apr 2023, Reflections on the International Association for Media and Communication Research: Many Voices, One Forum: Many Voices, One Forum. Becker, J. & Mansell, R. (eds.). Cham: Springer Cham, p. 93-122 30 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter