Magda Hassan

Magda Hassan

Dr, Lecturer in Marketing

  • Room G3B, Sackville Street Building

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Personal profile


Magda Hassan in an Assistant Professor of Marketing at Alliance Manchester Business School. She earned her PhD from the University of Cambridge in 2015. Magda’s general research interest is in the field of marketing strategy and the role it plays in addressing global societal challenges. Her current work focuses on discovering strategies to improve the performance of micro-entrepreneurs operating in emerging and subsistence markets. Her research has received a number of awards among which are the Highly Commended Outstanding Doctoral Research Award of the 2014 Emerald/EFMD in Marketing Research and the Worshipful Company of Marketors Best Doctoral Dissertation Award. Her research raised research grants in excess of 160,000 GBP. 

Magda has also received a number of excellence in teaching awards from Warwick Business School where she has worked as Assistant Professor of Marketing prior to joining the University of Manchester. She has taught students at the undergraduate, post-graduate and executive level.

Supervision information

I am currently looking to accept new PhD students. If you are interested in conducting your research under my supervision please do get intouch. I am looking for candidates with the following skills and interests:

- Strong quantitative analysis skills (ideally using Stata or R)

- Topics: Informal markets, micro-enterprises, emerging markets, SMEs, strategies adressing global societal challenges, poverty reduction, inequality

Memberships of committees and professional bodies

I am currently the Associate Head of Social Responsibility in the Management Science and Marketing Division

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 5 - Gender Equality
  • SDG 10 - Reduced Inequalities

Research Beacons, Institutes and Platforms

  • Global inequalities
  • Sustainable Futures


  • Micro-entrepreneur Business Practices and Performance
  • Emerging and Subsistence Markets
  • Big Data in Emerging Markets
  • Better Marketing for a Better World (BMBW)
  • Field Studies
  • Randomized Control Trials
  • Empirical Modelling


Dive into the research topics where Magda Hassan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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