Magda Hassan

Magda Hassan

Dr, Lecturer in Marketing

 https://orcid.org/0000-0002-6618-0003

  • AMBS

  • Alliance Manchester Business School - Booth Street West, Office number: 3.075

Accepting PhD Students

Personal profile

Overview

Dr. Magda Hassan is an Assistant Professor at Alliance Manchester Business School since 2018. Previously, she held a similar role at Warwick Business School and served as a Teaching Assistant at Cambridge Judge Business School and the German University in Cairo. She earned her PhD in Management Studies (Marketing) and an MPhil in Innovation, Strategy, and Organisation from Cambridge Judge Business School.

Research interests

Dr. Hassan’s research explores marketing strategies in informal and emerging markets, micro-entrepreneurship, and the use of big data. Her work, published in leading journals like Marketing Science and the Journal of Product Innovation Management, focuses on impactful topics such as access inequality, gender roles in marketing, and digital supply chains. She has secured over £160,000 in research funding, earning awards like the Worshipful Company of Marketors Best Doctoral Dissertation Award (2015) and the Albert Page Best Professional Paper Award (2018).

Teaching

Dr. Hassan teaches undergraduate, postgraduate, and executive courses, including Marketing in Society, Marketing Management, International Marketing, and ESG and CSR. Her teaching ethos champions inclusivity, diversity, and respect for all learners. She believes, as Albert Einstein said, that, "Education is not the learning of facts, but the training of the mind to think." Her teaching excellence has been recognized with a Fellowship at the Higher Education Academy multiple commendations for her engaging and impactful delivery.

Memberships of committees and professional bodies

Dr. Hassan also serves as Associate Head of Social Responsibility and Interim Associate Head for Equality, Diversity, and Inclusion at Alliance Manchester Business School. She is an external examiner for Cambridge Judge Business School’s MBA programs and contributes as a reviewer for top journals, including Marketing Science and the Journal of Product Innovation Management.

Supervision information

I am currently looking to accept new PhD students. If you are interested in conducting your research under my supervision please do get intouch. I am looking for candidates with the following skills and interests:

- Strong quantitative analysis skills (ideally using Stata or R)

- Topics: Informal markets, micro-enterprises, emerging markets, SMEs, strategies adressing global societal challenges, poverty reduction, inequality

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 5 - Gender Equality
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

Research Beacons, Institutes and Platforms

  • Global inequalities
  • Sustainable Futures

Keywords

  • Micro-entrepreneur Business Practices and Performance
  • Emerging and Subsistence Markets
  • Big Data in Emerging Markets
  • Better Marketing for a Better World (BMBW)
  • Field Studies
  • Randomized Control Trials
  • Empirical Modelling
  • Gender

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