Research output per year
Research output per year
I am a Lecturer in Fashion Marketing at the School of Materials. I was awarded an European PhD in Marketing with Cum Laude mention. My research interest includes omnichannel retail, experiential marketing, in-store technology, digital branding and digital sustainability. My research has been published in leading journals and presented in national and international conferences. I have been visiting researcher in the Oxford Institute of Research Management (OXIRM), University of Oxford, and have been invited lecturer on several occasions in China and Spain. I supervise a number of PhD and MSc students in the areas of fashion marketing, retailing and sustainability. I hold a BA in Advertising and PR and have developed a career in the advertising a marketing industry for more than 10 years.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Doctor of Philosophy, Consumer experience in a multichannel retail environment: a cross-country study of the fashion sector
1 Oct 2011 → 17 Nov 2014
Award Date: 17 Nov 2014
Master of Economics, MSc Marketing
1 Sep 2001 → 20 Jul 2002
Award Date: 20 Jul 2002
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Review article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review