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Personal profile


I am a Lecturer in Fashion Marketing at the School of Materials. I was awarded an European PhD in Marketing with Cum Laude mention. My research interest includes omnichannel retail, experiential marketing, in-store technology, digital branding and digital sustainability. My research has been published  in leading journals and presented in national and international conferences. I have been visiting researcher in the Oxford Institute of Research Management (OXIRM), University of Oxford, and have been invited lecturer on several occasions in China and Spain. I supervise a number of PhD and MSc students in the areas of fashion marketing, retailing and sustainability. I hold a BA in Advertising and PR and have developed a career in the advertising a marketing industry for more than 10 years.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Doctor of Philosophy, Consumer experience in a multichannel retail environment: a cross-country study of the fashion sector

1 Oct 201117 Nov 2014

Award Date: 17 Nov 2014

Master of Economics, MSc Marketing

1 Sep 200120 Jul 2002

Award Date: 20 Jul 2002

Research Beacons, Institutes and Platforms

  • Digital Futures


Dive into the research topics where Marta Blazquez Cano is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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