Marzena Nieroda-Bartczak - Research output - Research Explorer The University of Manchester

20 Conference contribution
8 Article
4 Commissioned report
3 Abstract
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- 2 Other chapter contribution
- 2 Paper

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2019

Can Being Similar in Product Category a Liability for Cross-gender Brand Extension?
Yuen, T. W., Nieroda, M., He, H. & Park, Y., 2019.
Research output: Contribution to conference › Paper › peer-review
2015
Capable, Caring, Culpable? Retailer and Supplier Responsibilities for Promoting Healthier Eating (winner of 2015 Stanley C Hollander Award)
Nieroda, M., McGoldrick, P. & Keeling, D., May 2015.
Research output: Contribution to conference › Paper › peer-review