Matti Jaakkola

Matti Jaakkola


  • Senior Lecturer in Marketing Management and Strategy, MSM Marketing
  • Room 3.129, Alliance Manchester Business School

    M15 6PB Manchester

Personal profile


Dr Matti Jaakkola is a Senior Lecturer in Marketing Management & Strategy at Alliance Manchester Business School. Prior to joining University of Manchester in July 2018, Matti has worked at Aalto University School of Business (Helsinki, Finland), at Aston Business School (Birmingham, UK) and most recently at University of Southampton (UK). His research efforts are driven by managerial relevance, emphasis being in helping organisations make more informative and effective strategic decisions. Matti’s primary research interests revolve around strategic marketing topics and concepts, such as organisational capabilities, marketing performance measurement, marketing analytics, innovation and customer relationship management.

Matti’s work has been published in leading journals, such as Journal of Marketing, European Journal of Marketing, Industrial Marketing Management and Journal of Marketing Management. He also regularly presents his latest research in leading conferences around the world and is a member of the European Journal of Marketing's editorial review board. Having won multiple awards for his research, Matti is involved in executive education as well and has consulted companies in a range of industries.


Matti is the current Head of Marketing Group.


Matti has taught a wide range of modules at undergraduate, postgraduate and doctoral levels, from introductory marketing courses to marketing research, innovation management, retailing, marketing strategy and marketing accountability. He has also supervised a number of dissertations and placement projects.

At the moment, he is responsible for final-year undergraduate course unit BMAN31302 Marketing Strategy and doctoral course unit BMAN80062 Qualitative Comparative Analysis.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure


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