Matti Jaakkola


  • Senior Lecturer in Marketing Management and Strategy, MSM Marketing
  • Room G22, Sackville Street Building

    M13 9PL Manchester

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Personal profile


Dr Matti Jaakkola is a Senior Lecturer in Marketing Management & Strategy at Alliance Manchester Business School. Prior to joining University of Manchester in July 2018, Matti has worked at Aalto University School of Business (Helsinki, Finland), at Aston Business School (Birmingham, UK) and most recently at University of Southampton (UK). His research efforts are driven by managerial relevance, emphasis being in helping organisations make more informative and effective strategic decisions. Matti’s primary research interests revolve around strategic marketing topics and concepts, such as organisational capabilities, marketing performance measurement, marketing analytics, innovation and customer relationship management.

Matti’s work has been published in leading journals, such as Journal of Marketing, European Journal of Marketing, Industrial Marketing Management and Journal of Marketing Management. He also regularly presents his latest research in leading conferences around the world and is a member of the European Journal of Marketing's editorial review board. Having won multiple awards for his research, Matti is involved in executive education as well and has consulted companies in a range of industries.


Matti is the PGR coordinator for the Management Sciences and Marketing Division.


Matti has taught a wide range of modules at both undergraduate and postgraduate levels, from introductory marketing courses to market research, innovation management, retailing, strategic management and marketing accountability. He has also supervised a number of dissertations and placement projects.

At the moment, he is responsible for BMAN30021 Marketing and BMAN31302 Marketing Strategy.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure


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