Nongnooch Kuasirikun

Nooch Kuasirikun is a Associate Professor in Accounting at the Alliance Manchester Business School. Nooch joined Manchester Business School in 2013. Nooch’s research areas are accounting history, corporate social responsibility (CSR) and Global Reporting Initiative (GRI), particularly in developing economies and emerging markets (DEEMs) contexts. Her research projects on accounting history in Thailand have previously been funded by the British Academy and British Academy Southeast Asia.

Nooch’s research has been published in high-ranking journals such as Accounting, Organizations, and Society, Critical Perspectives on Accounting, and Accounting, Auditing, and Accountability Journal.

Nooch also acts as a reviewer for prestigious journals such as Accounting, Auditing & Accountability Journal, Critical Perspectives on Accounting, and Sustainability Accounting and Management Policy Journal. She is also on the Advisory Board of Sustainability Accounting and Management Policy Journal.

At AMBS, Nooch was School Director for the MRes and RTP programmes. As MRes and RTP Director, she designed and validated the MRes Programme for AMBS. She is currently Programme Director for the MSc Accounting programme.

Research interests

Nooch’s current research projects include:

• Corporate social responsibility, the interconnection between socio-cultural context and CSR practice.

• GRI as a reporting framework in DEEMs (Developing Economies and Emerging Markets)

• GRI and SMEs in DEEMs

Nooch is interested in supervising PhD students in the following areas, but not limited to:

• Qualitative analysis of CSR activities in DEEMs.
• Regulation of sustainability reporting in DEEMS, mandatory vs voluntary disclosure.
• Future direction of GRI in DEEMs.
• Accounting in South-east Asia

She is also happy to discuss any potential doctoral research projects.

Publications:

Adams, C. and Kuasirikun, N. (2000), ‘A Comparative Analysis of Corporate Reporting on Ethical Issues by UK and German Chemical and Pharmaceutical Companies’, European Accounting Review, Vol. 9, No. 1, pp. 53-79.

Kuasirikun, N. and Sherer, M. (2004), ‘Corporate Social Accounting Disclosure in Thailand’, Accounting, Auditing and Accountability Journal, Vol. 17, No. 4, pp. 629-660.

Kuasirikun, N. (2005), ‘Attitudes to the Development and Implementation of Social and Environmental Accounting in Thailand’, Critical Perspectives on Accounting, Vol. 16, pp. 1035-1057.

Kuasirikun, N. and Constable, P. (2007), ‘Accounting for the Nation-State in mid 19^th-century Thailand’, Accounting, Auditing and Accountability Journal, Vol. 20, No. 4, pp. 574-619.

Kuasirikun, N. (2010), ‘Perceptions of CSR and Its Adoption in Business Practice in the Thai Context’. In Fukukawa, K. (Ed.) Corporate Social Responsibility in Asia, London: Routledge. pp. 67-93.

Kuasirikun, N. and Constable, P. (2010), ‘The Cosmology of Accounting in mid 19^th-century Thailand’, Accounting, Organizations and Society, No. 35, Issue 6, pp. 596 – 627.

Kuasirikun, N. (2011) ‘The Portrayal of Gender in Corporate Annual Reports in Thailand’, Critical Perspectives on Accounting, Vol. 22, pp. 53-78.

Constable, P. & Kuasirikun, N. (2018), ‘Gifting, exchange and reciprocity in Thai annual reports: Towards a Buddhist relational theory of Thai accounting practice,’ Critical Perspectives on Accounting, vol. 54, pp. 1-26.

Constable, P. & Kuasirikun, N. (2020), ‘From cosmological to commercial form: A Buddhist theory of ‘form’, ‘space’ and ‘stream of re-becoming’ in mid-19th century Thai accounting’, Critical Perspectives on Accounting, vol. 72, pp. 1-27.