Personal profile


Dr de Bruijn has over 15 years experience as an experimental cognitive psychologist, of which the last 10 years have been dedicated to the study of Human-Computer Interaction (HCI) and Cognitive Systems. He obtained an MSc in Experimental Psychology from the University of Leiden in the Netherlands and a PhD from St Andrews University in Scotland researching visual word recognition. His postdoctoral research was carried out at Swansea University and Imperial College London. He moved to the University of Manchester in 2002.

His recent work concerns the use of cognitive theories in the design of interactive information artefacts, in particular, for information visualisation and visual sense making. This work has been funded by EPSRC (in 2000 and 2006) and Mitsubishi Electronic. Earlier work looked at information visualisation artefacts embedded in local communities to support social navigation and community interactions funded by the European Union.

He has been an organiser of workshops on ‘Socio-cognitive Grids’ and has been a member of many conference program committees.

Dr de Bruijn teaches undergraduate courses in Global Team Working and Social Media & Social Networks, a postgraduate course in the Psychology of Behaviour and Decision Making, and an MBA course in Risk Management. All his teaching emphasises evidence-based learning either through critical examination of empirical studies found in the literature or through experience and reflection.


Dr de Bruijn is interested in the development and use of cognitive theories to the design of interactive artefacts for communication, information visualisation and decision making. He is particularly interested in information visualisation in the domains of preventative health care, business intelligence, and everyday socio-cognitive decision making (eg, in social networking). He has long-standing collaborations with Bob Spence of Imperial College London, and Kostas Stathis of Royal Holloway University London. He is also collaborating with Alistair Sutcliffe, Sarah Thew, Rob Proctor and Iain Buchan on a project aimed at developing collaborative visualisation tools for epidemiologists.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being

Education/Academic qualification

Doctor of Philosophy, Experimental Psychology, University of St Andrews

1 Oct 199030 Sept 1994

Award Date: 1 Jul 1995

Master in Science, Experimental and Theoretical Psychology, Rijksuniversiteit Leiden (Leiden Univ)

1 Sept 198531 Aug 1990

Award Date: 31 Aug 1990

External positions

External Examiner, University College London (UCL)

1 Oct 201330 Sept 2016

Areas of expertise

  • BF Psychology
  • Cognitive Science
  • Perception
  • Experimental Research
  • Communication
  • Cognitive Modelling

Research Beacons, Institutes and Platforms

  • Digital Futures


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