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Panagiotis Sarantopoulos

Panagiotis Sarantopoulos

Dr

 https://orcid.org/0000-0001-9666-6859

Accepting PhD Students

PhD projects

I welcome enquiries from prospective PhD applicants interested in joining our PhD programme in Business and Management, especially those with a clear goal of pursuing an academic career after their PhD.

My current research focuses primarily on consumer responses to AI/GenAI, particularly in areas such as pricing algorithms, AI-driven rejections, and corporate social irresponsibility (CSI) related to AI.

I specialise in quantitative research, with a strong emphasis on behavioural experiments and econometric modelling. Before reaching out, I encourage you to review my published work to gain a better understanding of the research I am engaged in.

Personal profile

Biography

Dr Panagiotis Sarantopoulos is a Senior Lecturer (Associate Professor) in Marketing at University of Manchester's Alliance Manchester Business School. His research and teaching interests lie in the areas of Retailing and Pricing, Digital Marketing and Consumers reactions to AI. His work appears at the Journal of Marketing Research and the Journal of Business Research among others. He holds a PhD in Management Science, an MSc in Industrial Engineering, and a BSc in Industrial Management. Prior to joining academia, he worked as analyst in Greece, Spain, and Sweden.

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Collaborations and top research areas from the last five years

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  • 1 Membership of professional association