Pietro Paolo Frigenti

Search results

• 2024

  Driving Innovation Through Internal Marketing Initiatives: Challenges and Best Practices

  Frigenti, P. P., 5 Apr 2024, Marketing Innovation Strategies and Consumer Behavior. Barbosa, B. (ed.). IGI Global, p. 364-392 29 p.

  Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

  • Best Practice 100%
  • HR Marketing 100%
  • Resource Allocation 100%
  • Marketing Implementation 66%
  • Organizational Performance 33%

• How Does It Feel to Organise a Conference? Reflections on the University of Manchester’s Teaching and Learning Conference

  Frigenti, P. P., 12 Jul 2024, 'TEA: Teach, Explore, Apply' Blog

  Research output: Other contribution › peer-review

  Open Access

• Recap and key takeaways of the 2024 ITL teaching and learning conference

  Frigenti, P. P., 9 Aug 2024, 'TEA: Teach, Explore, Apply' Blog

  Research output: Other contribution › peer-review

  Open Access

• Reflecting on the ESLTIS24 Conference: Developing Educator Identities and Building Academic Communities

  Frigenti, P. P., 17 Sept 2024, Humanities Learning Blog

  Research output: Other contribution › peer-review

  Open Access

• The Behavior of the Digital Consumer

  Frigenti, P. P., 12 Jul 2024, Digital Marketing: Analyzing its Transversal Impact. Pires, P. B., Santos, J. D. & Pereira, I. V. (eds.). Boca Raton: CRC Press, p. 38-66 29 p.

  Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

  • Consumer Behavior 100%
  • Product Evaluation 100%
  • Consumer Attitude 100%
  • Social Media 50%
  • Digital Marketing 50%
• 2023

  Digital Media and Search Marketing: A Focus on POEM and SEM (SEO + PPC)

  Frigenti, P. P., 2023, Principles and Practice of Marketing: Digital Marketing Supplement. 10 ed.

  Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

• Introducing Digital Analytics and Analytical Tools

  Frigenti, P. P., 2023, Principles and Practice of Marketing: Digital Marketing Supplement. Jobber, D. & Ellis-Chadwick, F. (eds.). 10 ed. 9781526849533: McGraw-Hill

  Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

• The Development of Frameworks to Implement Digital Marketing Strategies: Introducing SOSTAC and RACE

  Frigenti, P. P., 2023, Principles and Practice of Marketing: Digital Marketing Supplement. Jobber, D. & Ellis-Chadwick, F. (eds.). 10 ed. McGraw-Hill

  Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

• The Digital Customer Journey

  Frigenti, P. P., 2023, Principles and Practice of Marketing: Digital Marketing Supplement. Jobber, D. & Ellis-Chadwick, F. (eds.). 10 ed. McGraw-Hill

  Research output: Chapter in Book/Conference proceeding › Chapter › peer-review
• 2022

  Digital Media and Search Marketing: A Focus on POEM and SEM (SEO + PPC)

  Frigenti, P. P., 2022, Principles and Practice of Marketing: Digital Marketing and Sustainability Supplement. 9th ed. McGraw-Hill

  Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

• Introducing Digital Analytics and Analytical Tools

  Frigenti, P. P., 2022, Principles and Practice of Marketing: Digital Marketing and Sustainability Supplement. 9 ed. McGraw-Hill

  Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

• The Development of Frameworks to Implement Digital Marketing Strategies: Introducing SOSTAC and RACE

  Frigenti, P. P., 2022, Principles and Practice of Marketing: Digital Marketing and Sustainability Supplement. McGraw-Hill

  Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

• The Digital Customer Journey

  Frigenti, P. P., 2022, Principles and Practice of Marketing: Digital Marketing and Sustainability Supplement. 9 ed. McGraw-Hill

  Research output: Chapter in Book/Conference proceeding › Chapter › peer-review
• 2020

  How do academic staff and managers perceive internal branding in UK business schools? Exploring internal branding understanding, support and leadership in universities

  Frigenti, P. P., 10 Nov 2020, Salford: University of Salford . 423 p.

  Research output: Thesis › Doctoral Thesis

  Open Access

  • Business School 100%
  • Personnel 100%
  • UK 100%
  • Practitioners 100%
  • Semistructured Interview 100%
• 2016

  Branding universities: an exploration of internal branding in the Higher Education context

  Frigenti, P. P., 30 Jun 2016, SPARC 2016 book of abstracts Salford postgraduate annual research conference: 14-15 June 2016 MediaCityUK. Salford: University of Salford , p. 27 1 p.

  Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

  Open Access