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Pietro Paolo Frigenti
Dr
Assistant Professor in Marketing
,
MSM Marketing
https://orcid.org/0000-0001-8089-9594
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(15)
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10
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3
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1
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1
Doctoral Thesis
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2020
How do academic staff and managers perceive internal branding in UK business schools? Exploring internal branding understanding, support and leadership in universities
Frigenti, P. P.
,
10 Nov 2020
, Salford:
University of Salford
.
423 p.
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Thesis
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Doctoral Thesis
Open Access
Business School
100%
Personnel
100%
UK
100%
Practitioners
100%
Semistructured Interview
100%