Pratibha Ram

Pratibha Ram

Personal profile


Pratibha Ram is a Lecturer and the Programme Coordinator of Postgraduate Studies (IFM). She primarily teaches Masters units on the MSc programs.  

She started her career in marketing and gained several years of industry experience, holding various positions in business development, branding, and advertising. She then transitioned to academia.  Prior to joining the University of Manchester, she was a Senior Lecturer in Singapore and a Lecturer in Hong Kong.  

Pratibha has a Masters degree with distinction in Marketing and Retail from the University of Manchester.  She was awarded full funding for a Doctoral Research in Business and Management from the Alliance Manchester Business School and is the recipient of an AMBS studentship.  Her research focuses on symbolic branding and inconspicuous consumption within the luxury retail sector.   Her industry experience has shaped her research interests which are primarily consumer research and branding. She is particularly interested in themes that relate to the social and cultural impact of branding and consumption. 


Strategic Retail Management

Consumer Behaviour

Retail Marketing

Research Methods


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production


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