Pratibha Ram

She started her career in marketing and gained several years of industry experience, holding various positions in business development, branding, and advertising. She then transitioned to academia.  Prior to joining the University of Manchester, she was a Senior Lecturer in Singapore and a Lecturer in Hong Kong.  

Pratibha has a Masters degree with distinction in Marketing and Retail from the University of Manchester.  She was awarded full funding for a Doctoral Research in Business and Management from the Alliance Manchester Business School and is the recipient of an AMBS studentship.  Her research focuses on symbolic branding and inconspicuous consumption within the luxury retail sector.   Her industry experience has shaped her research interests which are primarily consumer research and branding. She is particularly interested in themes that relate to the social and cultural impact of branding and consumption.