Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Master of Business Studies in Marketing (By Research), Massey Business School, Massey University
2018 → 2019
Award Date: 20 Feb 2019
Post Graduate Certificate in Business (Marketing), Massey Business School, Massey University
2017
Award Date: 10 Dec 2017
Master of Business Administration (MBA) in HRM, North South University
2012 → 2014
Award Date: 2 May 2015
Bachelor of Business Administration (BBA) in Marketing, East West University
2005 → 2009
Award Date: 25 Apr 2010
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Research output
- 5 Article
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Demystifying the Effect of Flow Experience for Mobile App-Based E-Services: A Moderated Mediation Study
Islam, M. R. & Sadrul Huda, S. S. M., 1 Jan 2022, In: International Journal of E-Services and Mobile Applications (IJESMA). 14, 1, p. 1-26Research output: Contribution to journal › Article › peer-review
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Marketing analytics capability, artificial intelligence adoption, and firms’ competitive advantage: Evidence from the manufacturing industry
Hossain, M. A., Agnihotri, R., Islam, M. R., Rahman, M. S. & Sumi, S. F., 1 Oct 2022, In: Industrial Marketing Management. 106, October 2022, p. 240-255 16 p.Research output: Contribution to journal › Article › peer-review
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Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity
Rahman, M. S., Hossain, M. A., Hoque, M. T., Islam, M. R. & Rahman, M. I., 19 Feb 2021, In: Journal of Fashion Marketing and Management: An International Journal. 25, 1, p. 153-183 31 p.Research output: Contribution to journal › Article › peer-review
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Conceptualising online fashion brand recognition: scale development and validation
Rahman, M. S., Hossain, M. A., Islam, M. R., Hoque, M. T. & Hassan, H., 24 Feb 2020, In: Spanish Journal of Marketing. 24, 1, p. 73-96 24 p.Research output: Contribution to journal › Article › peer-review
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The Way You Listen to Music: Effect of Swiping Direction and Album Arts on Adoption of Music Streaming Application
Islam, M. R., 7 Jul 2020, In: Behaviour and Information Technology. 40, 16, p. 1806-1827 22 p.Research output: Contribution to journal › Article › peer-review