Research output per year
Research output per year
Personal profile
Education/Academic qualification
Bachelor of Science, Psychology of Fashion, University of the Arts London
25 Sept 2018 → 15 Jun 2021
Award Date: 15 Jun 2021
Doctor of Philosophy, The University of Manchester
25 Sept 2021 → 30 Sept 2024
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Dive into the research topics where Ruitong Cui is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Mentoring Excellence: What do the Mentors Gain from Graduate Teaching Assistant Peer Mentoring?
Mutungamiri, H., Bamber, E. C., Cui, R., Le Normand, A., Nunoo, S., Ogbonnaya, C., Parkes, B., Yan, S., Yao, Y., Zeng, L., Henninger, C. & Rodgers, T., 5 Jul 2024, In: Postgraduate Pedagogies. 4, 1, p. 154-181Research output: Contribution to journal › Article › peer-review
Open Access -
Play or Attack? Navigating Identity in the Virtual World A Conceptual Perspective on Virtual Influencers and Influencer Marketing
Cui, E. R., 2024, The Impact of Celebrity and Influencer Endorsements on Brand Performance. Springer NatureResearch output: Chapter in Book/Conference proceeding › Chapter › peer-review