Sam Hind is a senior lecturer in digital media and culture at the University of Manchester. He is based in the department of Art History and Cultural Practices (AHCP), and is a member of the Centre for Digital Humanities, Cultures and Media. He was the founding Programme Director (2023-25) for the MA in Digital Media, Culture and Society, and currently manages the CreativeAI Studentships (2026-29). 

He's interested in how digital technologies scale from the 'lab' to the 'real world'. To this end, his current research interests include:

• machine vision and machine learning cultures
• tech innovation and competitions
• automotive industry/platform automobility
• autonomous driving
• history of computer simulation
• environmental impacts of AI

His first monograph was on the phenomenon of autonomous driving, Driving Decisions: How Autonomous Vehicles Make Sense of the World (Palgrave, 2024). 

In 2026-27 he will co-convene DIGI10041 Researching in the Digital Age I (semester 1), and convene DIGI20062 Digital Manchester and DIGI61112 AI, Algorithms and Society (semester 2).

He joined the University of Manchester in October 2022, and was previously research associate in SFB1187 Media of Cooperation at the University of Siegen, Germany. He received his PhD from the Centre for Interdisciplinary Methodologies at the University of Warwick, UK.

Current PhD students:

• Joseph Lane (2025-) 'Performativity, Colonialism, and AI Agronomy: Exploring the Socio-Ecological Effects of "Artificial Intelligence" Chatbots in Kenyan Smallholder Farming' (co-supervised with Joe Blakey, Geography)

For PhD enquiries broadly related to the above research topics, email [email protected]

For more details: https://samhind.com/