Venkata Surya Gadepalli

Venkata Surya Gadepalli


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Personal profile


My main reserach interest is in understanding the role of firms in societies. In my dissertation, I have examined the strategies that firms have developed to engage with the population belonging to the base of the economic pyramid (BoP). In my current research project, I am studing the influence of public policy on firm strategies to create and develop intangibles for innovative growth of the economy.

I am also working on projects related to the study of business strategies of family business firms in India and the influence of firm-level diversification on the performance of business group affiliated firms.


I have worked for over 10 years in the Indian software services industry in various roles. I have assumed responsibilities as a business consultant, program manager, business development manager as well as that of a senior software engineer in my professional career.

I am currently working as a Research Associate after my PhD from Indian Institute of Management, Calcutta. I did my MBA from Faculty of Management Studies (FMS), University of Delhi and my B.Tech in Civil Engineering from Indian Institute of Technology (IIT), Kanpur


PhD (Strategic Management - IIM Calcutta

MBA - Faculty of Management Studies, University of Delhi

B.Tech - IIT Kanpur

Research interests

·        Innovations for the Base of the Pyramid (BoP) markets

·        Digitalization Strategies of firms

·        International Strategy

·        Corporate Strategy

·        Family Business firms

Methodological knowledge

Quantitative Methodology:

1. Logistic Regression

2. Cox Proportional-Hazards Model

3. Regression Analysis - Cross sectional as well as Panel data

4. Hierarchical linear modeling

Online research:

Use of webscrapers


Worked as a Teaching Assistant

  • Assisted Prof. Sougata Ray in the course “International Business Management”, in 2016 for the Post Graduate Program for Executives, IIM Calcutta's One Year Full Time Residential Programme meant for Executives with more than five years work experience
    • Class Size: 68 students
  • Assisted Prof. Sougata Ray in the course “Global Strategic Management” in 2015 for the CEMS program in IIM Calcutta
    • Class Size: 55 students
  • Tutored MBA students with disabilities in IIM, Calcutta in Strategic Management, Corporate Financial Reporting & Analysis, and Corporate Finance

Education/Academic qualification

Doctor of Philosophy, Indian Institute of Management - Calcutta

… → 2019

Master of Business Administration, University of Delhi

… → 2002

Bachelor of Technology (not to be confused with BTEC), Indian Institute of Technology - Kanpur

… → 1998

External positions

Manager Business Development, Cognizant Technology Solutions India Pvt. Ltd.


Product Specialist, SCOPE International


Business Analyst, Orbitech Solutions Ltd


Senior Software Engineer, Satyam Computers Services Ltd


Areas of expertise

  • HD28 Management. Industrial Management
  • Strategic management
  • Base of the Pyramid (BoP) strategies
  • Public Policy
  • Intangibles
  • Diversification

Research Beacons, Institutes and Platforms

  • Manchester Institute of Innovation Research


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