Simos Chari


  • Senior Lecturer in Marketing Management & Strategy, MSM Marketing
  • Alliance Manchester Business School
    The University of Manchester
    Room G14, Sackville Street Building
    Sackville Street, Manchester, M1 3BU, UK

Personal profile


Dr Simos Chari is a Senior Lecturer in Marketing Management & Strategy at Alliance Manchester Business School. Dr Simos Chari joined the academic staff at Manchester Business School in September 2017 after having previously worked at Leeds University Business School. Dr Chari holds a BSc in Economics Science, an MSc in International Marketing Management, and a PhD in Strategic Marketing. Prior to his current position, Dr. Chari has worked in the industry as Marketing Executive. Dr Chari’s primary research interests revolve around strategic marketing issues (i.e., marketing strategy making processes, managerial decision making, intended and realized marketing strategies and strategic change). Dr Chari’s research has been accepted for publication in renowned academic journals such as British Journal of Management, Journal of World Business, Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, among others. Dr Chari’s work is also regularly presented at leading academic conferences across the world.

Research interests

Marketing Strategy (Process and Practice): marketing strategy formulation and implementation, strategy change, implementation of change, organizational responsiveness and improvisation, and strategic flexibility. 

Relationship Marketing: buyer-seller relationships and international strategic alliances.

Internet Marketing: User generated content; social media; electronic word of mouth; branding in online communities.   


Marketing Strategy

Marketing Management

Global Marketing

Multivariate Methods of Analysis

Services Marketing 

Other teaching information

Teaching Philosophy: 

My teaching philosophy revolves around three main pillars: (1) passion, (2) student engagement, and (3) practical relevance. I strongly believe that passion in teaching is a vital component of effective teaching. In my experience, effective teaching consists of a combination of formal lecture periods and smaller discussion sections. To this end, I strive to create an environment in my classrooms that fosters interactivity and student engagement. Students are frequently encouraged to participate, ask questions, express opinions and debate on current business practices. Such environments maximise students’ learning opportunities and enhance overall experience. A seminar oriented approach is applied to all my lectures; that is, lectures are designed to encompass in-class activities, research problems, and video clips. This approach conveys the concepts in a way that they are easily understood and demonstrates how these topics are related to modern business environments. Furthermore, group-working plays an important role in my teaching approach. Students are frequently prompted to work as members of a team; collaborating with a diverse group of people enhances communication and team-working skills, which in turn are essential for any career in business. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 11 - Sustainable Cities and Communities
  • SDG 16 - Peace, Justice and Strong Institutions


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