Research output per year
Research output per year
Search results
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2023
The Evolution of the Applications of Influencers for Fashion Brands on Social Media
Jiang, L., Vignali, G. & Doyle, S., 30 Jul 2023, The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies. Brandstrup, M., Dana, L.-P., Ryding, D., Vignali, G. & Caratù, M. (eds.). Cham: Springer Nature Switzerland AG, p. 137–158 22 p. (Springer Texts in Business and Economics).Research output: Chapter in Book/Conference proceeding › Chapter › peer-review
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2021
The Strategic Value of the Mono-Brand Store for European Luxury Fashion Brands
Doyle, S. & Moore, C. M., 12 May 2021, The Oxford Handbook in Luxury Business. Donzé, P.-Y., Pouillard, V. & Roberts, J. (eds.). 1 ed. UK: Oxford University PressResearch output: Chapter in Book/Conference proceeding › Chapter › peer-review
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2018
Designing Indulgent Interaction: Luxury Fashion, M-Commerce, and Übermensch
Parker, C. & Doyle, S., 2018, Digital Marketing for Fashion and Luxury Brands. Ozuem, W. & Azemi, Y. (eds.). Hershey, USA: IGI Press, p. 1-21Research output: Chapter in Book/Conference proceeding › Chapter › peer-review
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Do Fashion Blogs Influence Vintage Fashion Consumption? An Analysis from the Perspective of the Chinese Market
Blazquez Cano, M., Doyle, S. & Zhang, Y., 2018, Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing TRade. Ryding, D., Henninger, C. & Blazquez Cano, M. (eds.). 1st ed. Springer Nature, p. 167-183 17 p. (Palgrave Advances in Luxury).Research output: Chapter in Book/Conference proceeding › Chapter › peer-review
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2017
Luxury Brand Outsiders: Understanding the sucess of British and American Luxury Brands
Doyle, S. & Moore, C., 5 Oct 2017, Global Luxury: Organizational Change and Energing Markets since the 1970s. Donze, P.-Y. & Fujioka, R. (eds.). Singapore: Palgrave Macmillan Ltd, p. 65-86Research output: Chapter in Book/Conference proceeding › Chapter › peer-review
Open Access -
2016
Theories of Retailing
Moore, C. & Doyle, S., 2016, Marketing Theory: A Student Text. Baker, M. & M. S. (eds.). Third ed. Sage Publications LtdResearch output: Chapter in Book/Conference proceeding › Chapter › peer-review