Sumin Kim

Sumin Kim

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Personal profile

Overview

Sumin is a Lecturer (Assistant Professor) in Marketing at the University of Manchester. She holds a BSc in Business (marketing concentration) at the Kelley School of Business, Indiana University Bloomington and an MSc in Business (marketing concentration) at Seoul National University, and is currently finishing her PhD studies in Business and Management (marketing concentration) at the Alliance Manchester Business School, The University of Manchester.

Sumin has engaged in various research exploring how irresponsible (corporate social irresponsibility) and responsible (corporate social responsibility) corporate practices influence consumer behaviours mainly from a psychological perspective. Sumin is also involved in projects related to various contexts, including brand activism, sustainable development goals, and corporate digital responsibility. Sumin has published works in an internationally recognised journal and at globally renowned academic conferences. She is a Fellow of the Higher Education Academy. 

Prizes and awards

Full doctoral studentship from Alliance Manchester Business School

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Keywords

  • consumer behaviour
  • corporate social (ir)responsibility
  • corporate digital responsibility

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