Sumin Kim

Sumin Kim


Personal profile


Sumin is a Lecturer (Assistant Professor) in Marketing at the University of Manchester. She holds a BSc in Business (marketing concentration) from the Kelley School of Business, Indiana University Bloomington, an MSc in Business (marketing concentration) from Seoul National University, and a PhD in Business and Management (marketing concentration) from the Alliance Manchester Business School, The University of Manchester.

Sumin has engaged in various research examining how irresponsible (corporate social irresponsibility) and responsible (corporate social responsibility) corporate practices influence consumer behaviours mainly from a psychological perspective. Sumin is also involved in projects related to various contexts, including brand activism, sustainable development goals, and corporate digital responsibility. Sumin has published works in an internationally recognised journal and at globally renowned academic conferences. She is a Fellow of the Higher Education Academy. 

Prizes and awards

Full doctoral studentship from Alliance Manchester Business School

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production


  • consumer behaviour
  • corporate social (ir)responsibility
  • corporate digital responsibility


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