Sumin is a Lecturer (Assistant Professor) in Marketing at the University of Manchester. She holds a BSc in Business (marketing concentration) from the Kelley School of Business, Indiana University Bloomington, an MSc in Business (marketing concentration) from Seoul National University, and a PhD in Business and Management (marketing concentration) from the Alliance Manchester Business School, The University of Manchester.

Sumin has engaged in various research examining how irresponsible (corporate social irresponsibility) and responsible (corporate social responsibility) corporate practices influence consumer behaviours mainly from a psychological perspective. She is also involved in projects related to various contexts, including brand activism, sustainable development goals, and corporate digital responsibility.

Sumin has published works in leading journals, such as Journal of the Academy of Marketing Science and Journal of Business Research. She also regularly presents her latest research at leading conferences around the world. 

Full doctoral studentship from Alliance Manchester Business School

Sumin has taught a wide range of modules at undergraduate and postgraduate levels, from an introductory marketing course to marketing research, UX design, marketing and society, marketing communication, and retailing. She has also supervised dissertations and she is a Fellow of the Higher Education Academy.