Sumin Kim - Research output - Research Explorer The University of Manchester

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2024
The Impact of Corporate Social Irresponsibility on Prosocial Consumer Behavior
Kim, S., He, H. & Gustafsson, A., 25 Apr 2024, In: Journal of the Academy of Marketing Science.
Research output: Contribution to journal › Article › peer-review

Open Access
What is not an effective K-pop marketing practice: Korean exports riding on the Hallyu wave
Kim, S., Jeon, S. & Yi, Y., 18 Nov 2024, In: Asia Pacific Business Review.
Research output: Contribution to journal › Article › peer-review
2021
What Can We Learn from #StopHateForProfit Boycott Regarding Corporate Social Irresponsibility and Corporate Social Responsibility?
He, H., Kim, S. & Gustafsson, A., 1 Jul 2021, In: Journal of Business Research. 131, p. 217-226 10 p.
Research output: Contribution to journal › Article › peer-review

Open Access
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