Personal profile
Research interests
Year 1 PhD Fashion Management and Marketing researcher exploring the challenges and opportunities of the fashion rental business model, in particular long-term versus short-term rental. This study takes both a brand and consumer perspective, providing a more holisitic approach to investigating the factors generating and inhibiting profitability of this seemingly lucrative business model.
Supervision information
Dr Rosy Boardman
Dr Amy Benstead
Education/Academic qualification
Master in Science, An Empirical Investigation of Ethically Minded Consumer Behaviours in the Context of Online Fast Fashion Retail, University of the Arts London
26 Sept 2016 → 10 Jul 2020
Award Date: 10 Jul 2020
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