Dr Tatiana M. Martinez is Associate Professor in Management Science at Alliance Manchester Business School, The University of Manchester, and Programme Director for the BSc Information Technology Management for Business (ITMB) programme. She holds a PhD in Information Systems and an MSc in Comparative Politics (Democracy) from the London School of Economics and Political Science (LSE), as well as a BA in Business Administration and Marketing from Escola Superior de Propaganda e Marketing (ESPM), Brazil.

Through her teaching, research, leadership, and business engagement, Tatiana focuses on the intersection of digital transformation, emerging technologies, organisational change, and technology-enabled innovation.

As Programme Director for ITMB, she works closely with a network of more than 40 industry partners to create authentic, practice-based learning opportunities that prepare students for technology-focused careers. Her work centres on strengthening the connection between academia and industry through live consultancy projects, guest lectures, mentoring initiatives, employability activities, and partner-enabled learning experiences. She leads the annual ITMB Showcase, which brings together students, employers, alumni, and industry representatives to celebrate student achievement and foster professional engagement.

Tatiana is interested in the use of emerging technologies to enhance teaching and learning. She has led initiatives to embed technologies such as artificial intelligence and virtual reality into the curriculum, creating immersive and experiential learning opportunities that help students develop the digital skills, critical thinking capabilities, and professional competencies required in a rapidly changing technological landscape.

Alongside her leadership of the ITMB programme, Tatiana contributes to teaching and curriculum development across undergraduate and postgraduate education, including the MSc Digital Transformation programme. Her teaching philosophy emphasises experiential learning, industry collaboration, pedagogical innovation, and the practical application of technology to solve real-world organisational challenges.

Tatiana's research examines the relationship between technology, governance, and decision-making. Her work has explored the use of transparency and open data initiatives by public institutions to improve accountability, reduce corruption, and increase civic participation. She has also investigated the cognitive and organisational dimensions of technology deployment and unethical decision-making, drawing on distributed cognition and moral disengagement theory to understand how technological systems shape behaviour and outcomes.

Her most recent research has examined the limitations of open data as an anti-corruption mechanism and the role of technology in public sector transformation (the results of which were presented at the World Bank). Current projects explore digital transformation and technology investment within local government, as well as opportunities and challenges associated with the adoption of artificial intelligence in both public and organisational contexts.

Prior to entering academia, Tatiana spent several years working within the technology and telecommunications sectors, including roles with Cisco Systems and Verizon. Driving business across Brazil, the Netherlands, and the United States, she advised organisations on technology investments and strategic transformation initiatives. This industry experience continues to inform her teaching, research, and engagement with external partners.

Tatiana actively collaborates with industry, public sector organisations, and professional bodies to promote knowledge exchange and support the responsible adoption of digital technologies. Her work seeks to bridge the gap between academic research and professional practice, helping organisations navigate technological change.

Tatiana can be contacted by e-mail: [email protected]

• PhD, Information Systems, London School of Economics and Political Science, 2019
• MSc, Comparative Politics (Democracy), London School of Economics and Political Science, 2012
• BA, Business Administration and Marketing, Escola Superior de Propaganda e Marketing, 2005

Currently a Course Coordinator on:

BMAN10690 - Integrative Team Project 1

BMAN24650 - Integrative Team Project 2

(Both courses are part of the BSc Information Technology Management for Business).

BMAN75470 - Integrative Business Consulting Project

(60-credit Capstone on MSc Digital Transformation).

Has also designed courses around those subject areas.

Association for Information Systems

UKAIS – UK Academy for Information Systems