Research output per year
Research output per year
Dr, Dr
Accepting PhD Students
I am a Lecturer in Fashion Retail Technology and Digital Innovation at the University of Manchester. My research focuses on digital marketing and advertising. In particular, my research specialises in: marketing technologies, AI and Generative AI, advertising, consumer information processing, and marketing research utilising eye-tracking technology as well as traditional quantitative research methods. I have been published as 1st author of the book chapters. I have presented my research at several international academic conferences. I have submitted papers to peer-reviewed journals and recently published in the Journal of Retailing and Consumer Services. I have also been invited to review academic journal papers for the International Journal of Retail & Distribution Management, Journal of Fashion Marketing and Management, etc.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Doctor of Philosophy, Textile Design, Fashion and Management , The University of Manchester
Award Date: 20 Jun 2020
Research output: Chapter in Book/Conference proceeding › Chapter › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review
Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review
Student thesis: Phd