Yao Yao

Yao Yao

Dr, Dr

Accepting PhD Students

Personal profile

Overview

I am a Lecturer in Fashion Retail Technology and Digital Innovation at the University of Manchester.  My research focuses on digital marketing and advertising.  In particular, my research specialises in: marketing technologies, AI and Generative AI, advertising, consumer information processing, and marketing research utilising eye-tracking technology as well as traditional quantitative research methods. I have been published as 1st author of the book chapters. I have presented my research at several international academic conferences. I have submitted papers to peer-reviewed journals and recently published in the Journal of Retailing and Consumer Services. I have also been invited to review academic journal papers for the International Journal of Retail & Distribution Management, Journal of Fashion Marketing and Management, etc.    

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 12 - Responsible Consumption and Production
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

Doctor of Philosophy, Textile Design, Fashion and Management , The University of Manchester

Award Date: 20 Jun 2020

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