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Yao Yao
Dr, Dr
Lecturer in Fashion Retail Technology and Digital Innovation
,
Fashion Business Technology
https://orcid.org/0000-0002-9700-1346
Email
yao.yao
manchester.ac
uk
Accepting PhD Students
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Research output
(8)
Thesis
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Dive into the research topics where Yao Yao is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Social Sciences
Metaverse
100%
Japan
50%
Social Media Marketing
50%
Impact Of Social Media
50%
Brand Equity
50%
China
50%
Accreditation
50%
Student Research
50%
Best Practice
50%
Student Retention
50%
Eye Tracking
20%
Teaching Practice
16%
Early Childhood
16%
Problem-Solving Skill
16%
Consumers
14%
Social Media
10%
Virtual Reality
7%
Marketing Channel
7%
Lockdown
7%
Digital Media
7%
Computer Science
Social Media
50%
Cultural Consideration
50%
Social Commerce
50%
Heterogeneous Data
50%
Extract Information
25%
Data Aggregation
25%
Case Study
25%
Online Platform
25%
Behavior Data
25%
Text Mining
25%
Decision-Making
25%
Information Technology
25%
Sentiment Analysis
25%
Mining Technique
25%
Economics, Econometrics and Finance
Internet Marketing
50%
Distribution Channel
50%
Brand Equity
50%
Online Reviews
50%
Decision under Uncertainty
12%
Ranking Method
12%
Mixed-Methods
10%
