Yao Yao

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2019
Cultural Considerations in Social Commerce: The differences and potential opportunities in China.
Yao, Y., Boardman, R. & Vazquez, D., 2019, Social Commerce Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henniger, C. & Ryding, D. (eds.). Switzerland: Palgrave Macmillan Ltd, p. 43 58 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
2018

Analysing Mobile Environments, AMA/ ACRA Triennial Conference May Toronto
Yao, Y., Vazquez, D. & Boardman, R., May 2018, Analysing Mobile Environments . American Marketing Association
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Research output