Yao Yao – Research output — Research Explorer The University of Manchester

Emailyao.yaomanchester.acuk

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1 Chapter
1 Conference contribution

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2019
Cultural Considerations in Social Commerce: The differences and potential opportunities in China.
Yao, Y., Boardman, R. & Vazquez, D., 2019, Social Commerce Consumer Behaviour in Online Environments. Boardman, R., Blazquez, M., Henniger, C. & Ryding, D. (eds.). Switzerland: Palgrave Macmillan Ltd, p. 43 58 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review