Yao Yao

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2023

A Dual-Process Model of Metaverse Advertising Effects
Yao, Y., 2023, Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions: From Revolution to Revolutions. p. 212
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
ADVERTISING IN THE METAVERSE
Yao, Y., Jul 2023, 2023 Global Marketing Conference at Seoul . p. 885
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Teaching Marketing In Metaverse
Yao, Y., 2023, Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions: From Revolution to Revolutions. p. 292-293 2 p. 337
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
2018
Impacts Of Social Media Marketing Activities On Brand Equity And Consumer Responses In China: The Case Of Sina Weibo
Yao, Y., Vazquez, D. & Boardman, R., May 2018, AMA/ACRA Triennial Conference . American Marketing Association
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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