If you made any changes in Pure these will be visible here soon.

Personal profile


Yiwen is a PhD student in Innovation, Management and Policy Division at Alliance Manchester Business School, University of Manchester.

Her research interests focus primarily on competitive strategies, growth, international expanding, and legitimation of digital platforms. She also investigates how firms make strategic decisions to adapt to dynamic business ecosystems, and the tensions and relationships between the firm and actors within the ecosystem.

Areas of expertise

  • H Social Sciences (General)
  • Strategic Management
  • Digital Platforms
  • Innovation Management