Research output per year
Research output per year
Personal profile
Overview
Yiwen is a PhD student in Innovation, Management and Policy Division at Alliance Manchester Business School, University of Manchester.
Her research interests focus primarily on competitive strategies, growth, international expanding, and legitimation of digital platforms. She also investigates how firms make strategic decisions to adapt to dynamic business ecosystems, and the tensions and relationships between the firm and actors within the ecosystem.
Areas of expertise
- H Social Sciences (General)
- Strategic Management
- Digital Platforms
- Innovation Management
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Research output
- 1 Article
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Social media platforms' use of nonmarket strategy to manage politically contentious issues in host countries: The case of TikTok in the US market
Sun, Y., Pinkse, J. & Bleda, M., 2025, In: Journal of International Management. doi.org/10.1016/j.intman.2025.101293.Research output: Contribution to journal › Article › peer-review
Open Access