The XR Museum. Merging physical and virtual interfaces to create eXtended Reality (XR) experiences for cultural audiences

Project Details


This feasibility project will analyse the viability of the use of collection and visitor data and AI-generated 3D scans of museums and galleries to offer museum staff and audiences opportunities to interact with eXtended Reality (XR) museum spaces, multi-layered content, and avatars of visitors.

Towards that, it will draw on relevant secondary and primary data to determine the parameters of sustainable, achievable, and affordable uses of immersive technologies by small and medium size museums and galleries with the purposes of: reaching existing and new audiences; offering accessible and social experiences online; co-producing immersive storytelling; and creating opportunities to monetise digital cultural content.

It will lead to a Proof-of-Concept for the development and adoption of relevant, affordable, and sustainable XR cultural products and experiences, which will inform a larger funding application.
Short titleATIKArvanitis2021
Effective start/end date1/07/2131/12/21

Collaborative partners

  • The University of Manchester (lead)
  • Alan Turing Institute
  • Birmingham Museum and Art Gallery
  • FutureEverything
  • Museum Development North West
  • National Museums Liverpool
  • National Paralympic Heritage Trust
  • North West Federation of Museums & Art Galleries
  • Theatre of Debate


  • Extended Reality
  • Museums
  • Immersive technologies
  • Cultural and Creative Industries
  • Mixed Reality
  • Virtual Reality

Research Beacons, Institutes and Platforms

  • Digital Futures


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