3D Printing in the Fashion Industry: A Fad or the Future?

Helen  McCormick; Ran Zhang; Rosy Boardman; Claudia Henninger

doi:10.1007/978-3-030-15483-7_8

3D Printing in the Fashion Industry: A Fad or the Future?

Helen McCormick, Ran Zhang, Rosy Boardman, Claudia Henninger

Fashion Business Technology

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Although 3D printing has made headlines and is an up-and-coming technology, it remains currently under-researched. The red kinematics dress designed by van Herpen has received media attention and is featured as future couture in the Museum of Modern Art in New York, which enhances its exclusivity and luxury vibe. Although 3D printing is not a new phenomenon per se, it thus far has received little attention from a consumer behaviour angle. This chapter provides a critical insight into how Chinese luxury consumers, as the leading purchasing power of this segment, perceive 3D-printed garments and their potential to enter the Chinese market.

Original language	English
Title of host publication	Technology-Driven Sustainability
Publisher	Palgrave Macmillan Ltd
DOIs	https://doi.org/10.1007/978-3-030-15483-7_8
Publication status	Published - 2020

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10.1007/978-3-030-15483-7_8

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title = "3D Printing in the Fashion Industry: A Fad or the Future?",

abstract = "Although 3D printing has made headlines and is an up-and-coming technology, it remains currently under-researched. The red kinematics dress designed by van Herpen has received media attention and is featured as future couture in the Museum of Modern Art in New York, which enhances its exclusivity and luxury vibe. Although 3D printing is not a new phenomenon per se, it thus far has received little attention from a consumer behaviour angle. This chapter provides a critical insight into how Chinese luxury consumers, as the leading purchasing power of this segment, perceive 3D-printed garments and their potential to enter the Chinese market.",

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AB - Although 3D printing has made headlines and is an up-and-coming technology, it remains currently under-researched. The red kinematics dress designed by van Herpen has received media attention and is featured as future couture in the Museum of Modern Art in New York, which enhances its exclusivity and luxury vibe. Although 3D printing is not a new phenomenon per se, it thus far has received little attention from a consumer behaviour angle. This chapter provides a critical insight into how Chinese luxury consumers, as the leading purchasing power of this segment, perceive 3D-printed garments and their potential to enter the Chinese market.

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ER -

3D Printing in the Fashion Industry: A Fad or the Future?

Abstract

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