A Business-to-Business Love Story? Relational Attractiveness (RA) and Its Impact on Firms’ Ability to Build and Maintain Business Relationships

Zsofia Toth, Stephan C. Henneberg, Peter Naude

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationhost publication
Publication statusPublished - Aug 2012
EventISBM Conference 2012 -
Duration: 1 Jan 1824 → …


ConferenceISBM Conference 2012
Period1/01/24 → …

Cite this