A case based investigation of how service-dominant or goods-dominant marketing practises are embedded in UK services management culture

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	SERVSIG Conference, Liverpool
Publication status	Published - 5 Jun 2008
Event	SERVSIG - Liverpool Duration: 5 Jun 2008 → 7 Jun 2008

Cite this

@inproceedings{21b647df09a1462f84874ceaa262e0f6,

title = "A case based investigation of how service-dominant or goods-dominant marketing practises are embedded in UK services management culture",

author = "J. Burton",

year = "2008",

month = jun,

day = "5",

language = "English",

booktitle = "SERVSIG Conference, Liverpool",

note = "SERVSIG ; Conference date: 05-06-2008 Through 07-06-2008",

}