A Comparative Study of the Corporate Reputation of Irish Versus British Retailers: lessons for retail brand practice

Gary Davies, [Unknown] G., Whelan Susan

Research output: Contribution to journal › Article › peer-review

Cite this

@article{fdcf2201cf0b4a8ba15e12a72de817a4,

title = "A Comparative Study of the Corporate Reputation of Irish Versus British Retailers: lessons for retail brand practice",

author = "Gary Davies and [Unknown] G. and Whelan Susan",

year = "2007",

language = "English",

volume = "19(1/2)",

journal = "Irish Marketing Review",

publisher = "The Marketing Institute of Ireland",

}