Abstract
This paper presents a cooperative social platform which was developed to accommodate the needs of a hotel chain. The web-based platform aims at interconnecting strategic functions that previously required the use of various tools that lacked interoperability. The platform encourages isolated managers of the hotel chain to interact and actively participate in the strategy formation and implementation. It provides novel functions that enhance the collective intelligence within the hotel chain, as well as enables the dynamic 'sensing' and 'acting' upon customer feedback. Results from the case study show that the platform enhanced bottom-up change and increased the pace of innovation, while the hotel chain became more cohesive and demonstrated evidence of 'self-organization'. © 2013 Springer-Verlag.
| Original language | English |
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| Title of host publication | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)|Lect. Notes Comput. Sci. |
| Publisher | Springer Nature |
| Pages | 35-41 |
| Number of pages | 6 |
| Volume | 8186 |
| ISBN (Print) | 9783642410321 |
| DOIs | |
| Publication status | Published - 2013 |
| Event | Confederated Int. Workshops on On the Move to Meaningful Internet Systems, OTM 2013 Workshops - OTM Academy, OTM Industry Case Studies Program, ACM, EI2N, ISDE, META4eS, ORM, SeDeS, SINCOM, SMS and SOMOCO 2013, Proceedings - Graz Duration: 1 Jul 2013 → … |
Conference
| Conference | Confederated Int. Workshops on On the Move to Meaningful Internet Systems, OTM 2013 Workshops - OTM Academy, OTM Industry Case Studies Program, ACM, EI2N, ISDE, META4eS, ORM, SeDeS, SINCOM, SMS and SOMOCO 2013, Proceedings |
|---|---|
| City | Graz |
| Period | 1/07/13 → … |
Keywords
- collaborative strategy formulation and implementation
- collective intelligence
- Cooperative social platform
- self-organization
- synergy