A critical review of the socially responsible consumer

Ning Lu, Phani Kumar Chintakayala, Timothy Devinney, William Young, Ralf Barkemeyer

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The choice to engage in socially responsible consumption is reportedly being made more frequently, but evidence of an attitude-behaviour gap suggests that consumers often fail to translate their intentions or attitudes into actual behaviours, even when they have clearly expressed their commitment to that form of consumption. This ambiguity lies in whether ethical or socially responsible consciousness is motivating the consumers, or if other behavioural drivers have been overshadowed by the appearance of socially responsible consumption. This chapter intends to show that researchers in socially responsible consumption would benefit from a deeper understanding of the intention-behaviour gap modelled by intention, social situations and personality traits. We review the empirical evidence of the behavioural drivers such as value, attitude, situation as well as personality that can play a more effective role in motivating individuals to act upon socially responsible consumption.
Original languageEnglish
Title of host publicationA Research Agenda for Sustainability and Business
EditorsSally Russell, Rory Padfield
Place of PublicationCheltenham
PublisherEdward Elgar
Number of pages16
ISBN (Electronic)9781839107719
ISBN (Print)9781839107702
Publication statusPublished - 14 Feb 2023

Publication series

NameElgar Research Agendas
PublisherEdward Elgar


  • responsible consumption
  • behavioural drivers
  • values
  • attitudes
  • situations
  • review


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