A Cross-cultural study: Value perception on fashion luxury purchase among individualistic and collectivistic country

R. Cynanthia, E. Trimble, Yi Wang, Richard Kennon

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - 10 Dec 2014
Event	2nd International Colloquium on Design, Branding and Marketing, - Nottingham Conference Centre Duration: 9 Dec 2014 → 10 Dec 2014

Conference	2nd International Colloquium on Design, Branding and Marketing,
City	Nottingham Conference Centre
Period	9/12/14 → 10/12/14

Cite this

@inproceedings{bdee111b2a41456386431a7aec03e71a,

title = "A Cross-cultural study: Value perception on fashion luxury purchase among individualistic and collectivistic country",

author = "R. Cynanthia and E. Trimble and Yi Wang and Richard Kennon",

year = "2014",

month = dec,

day = "10",

language = "English",

booktitle = "host publication",

note = "2nd International Colloquium on Design, Branding and Marketing, ; Conference date: 09-12-2014 Through 10-12-2014",

}

TY - GEN

T1 - A Cross-cultural study: Value perception on fashion luxury purchase among individualistic and collectivistic country

AU - Cynanthia, R.

AU - Trimble, E.

AU - Wang, Yi

AU - Kennon, Richard

PY - 2014/12/10

Y1 - 2014/12/10

M3 - Conference contribution

BT - host publication

T2 - 2nd International Colloquium on Design, Branding and Marketing,

Y2 - 9 December 2014 through 10 December 2014

ER -