A Customer Engagement Literature Review and Research Directions

Liliane Abboud, Helen Bruce, Jamie Burton

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Original language	English
Title of host publication	22nd Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, UK, 9-12 July
DOIs	https://doi.org/10.1007/978-3-030-42545-6_173
Publication status	Published - 2019
Event	2019 AMS World Marketing Congress - Edinburgh, United Kingdom Duration: 9 Jul 2019 → 12 Jul 2019

Conference	2019 AMS World Marketing Congress
Country/Territory	United Kingdom
City	Edinburgh
Period	9/07/19 → 12/07/19

Access to Document

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title = "A Customer Engagement Literature Review and Research Directions",

author = "Liliane Abboud and Helen Bruce and Jamie Burton",

year = "2019",

doi = "10.1007/978-3-030-42545-6_173",

language = "English",

booktitle = "22nd Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, UK, 9-12 July",

note = "2019 AMS World Marketing Congress ; Conference date: 09-07-2019 Through 12-07-2019",

}

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T1 - A Customer Engagement Literature Review and Research Directions

AU - Abboud, Liliane

AU - Bruce, Helen

AU - Burton, Jamie

PY - 2019

Y1 - 2019

U2 - 10.1007/978-3-030-42545-6_173

DO - 10.1007/978-3-030-42545-6_173

M3 - Conference contribution

BT - 22nd Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, UK, 9-12 July

T2 - 2019 AMS World Marketing Congress

Y2 - 9 July 2019 through 12 July 2019

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