A Dual-Process Model of Metaverse Advertising Effects

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions
Subtitle of host publication	From Revolution to Revolutions
Pages	212
ISBN (Electronic)	978-1-3999-58042
Publication status	Published - 2023

Keywords

@inproceedings{e64ba742c2874e63883c56c28ba29db6,

title = "A Dual-Process Model of Metaverse Advertising Effects",

keywords = "metaverse, Advertising, marketing",

author = "Yao Yao",

year = "2023",

language = "English",

pages = "212",

booktitle = "Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions",

}