A Dyadic Analysis of the Role of Trust and Reliance in Business Relationships: Initial Concept and Model Development

Bahar Ashnai, Stephan C. Henneberg, Peter Naudé

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Aug 2009
Event	American Marketing Association (AMA) Summer Marketing Educators' Conference - Chicago, USA Duration: 1 Jan 1824 → …

Conference	American Marketing Association (AMA) Summer Marketing Educators' Conference
City	Chicago, USA
Period	1/01/24 → …

Cite this

@inproceedings{0414b436144c49c18a7e55df47a88384,

title = "A Dyadic Analysis of the Role of Trust and Reliance in Business Relationships: Initial Concept and Model Development",

author = "Bahar Ashnai and Henneberg, {Stephan C.} and Peter Naud{\'e}",

year = "2009",

month = aug,

language = "English",

booktitle = "host publication",

note = "American Marketing Association (AMA) Summer Marketing Educators' Conference ; Conference date: 01-01-1824",

}

TY - GEN

T1 - A Dyadic Analysis of the Role of Trust and Reliance in Business Relationships: Initial Concept and Model Development

AU - Ashnai, Bahar

AU - Henneberg, Stephan C.

AU - Naudé, Peter

PY - 2009/8

Y1 - 2009/8

M3 - Conference contribution

BT - host publication

T2 - American Marketing Association (AMA) Summer Marketing Educators' Conference

Y2 - 1 January 1824

ER -